As per our conversation, in which you asked if I could write you an HONEST testimonial of your work and you, the answer is yes, and the pleasure is mine.  

I would like to highlight your many qualities that makes you a great addition to any advertising teams but especially for content platforms like Free Malaysia Today (FMT News), which is new to most Media Planners as hardly anyone knew that Free Malaysia Today (FMT News) sells advertising, or what advertising products they sell – well, that is until YOU came along, Tanya Hyacinth! 

In the 12 years (TWELVE LONG YEARS) of us working together, you are one of the very FEW media partners I know who puts client’s advertising objectives being met ahead of selling your products. 

This is not to say that you do not sell the products and services of your company, but you NEVER do it at the expense of your clients and their advertising campaign objectives and therefore, makes you one of the few partners WE TRUST regardless which company you represent. 

Which is why when you reached out to me, requesting for us to give you a slot for you to represent Free Malaysia Today (FMT News) for a presentation roadshow in GroupM, when Sheila Shanmugam (Chief Executive Officer/CEO of GroupM and President of Malaysia Media Association) asked me if your presentation would be beneficial for our Media Planners, I was TOTALLY ON-BOARD to make it happen for YOU and I threw in my support for YOU.

I knew you would make the products which Free Malaysia Today (FMT News) offers relevant to the teams who attended your presentation, instead of aggressively pushing your products in order to purely attain our advertising budgets.

And as expected, YOU DID NOT DISSAPOINT.

I managed to pop in and out of your presentation and I caught you re-explaining your CEO Azeem Abu Bakar’s key points of Free Malaysia Today (FMT News)’s products to GroupM’s Media Planners in a way where you were not selling using jargon, but instead, selling by giving them easy to understand examples in an interesting story-telling kind of way, and the Media Planners walked away from your presentation with a new understanding of how investing their clients media budgets in Free Malaysia Today (FMT News) strategized by you in order to contribute to all Media Planners client’s campaign successes.

With you Tanya Hyacinth, as Media Planners main contact person at Free Malaysia Today (FMT News), I believe advertising and media proposals that you share with them will be SOLID – I still remember how it was like when I worked with you on Proton’s advertising campaign – SOLID.

Any company, team, media agency, and direct client would BENEFIT from your dedication to your work and your wealth of knowledge in advertising.

I also hope you have stopped working until 4am on media plans – you really have to stop doing this because it is not good for you in the long run!

I hope Free Malaysia Today (FMT News) will expand your role as current Advertising Director of Free Malaysia Today (FMT News) so that you can create more TANYA-THE-SECONDS because we Media Planners NEED more partners like YOU who is more than just a salesperson – which unfortunately, is what most advertising client servicing professionals/consultants/salespeople are, and that is why we tend to AVOID them, beyond asking them for their rates.

I beyond a shadow of doubt look forward to possibly work with YOU on my clients’ campaigns.

Tanya Hyacinth is my student in the Curtin University Australia Public Relations 200 programme.

As a student Tanya exhibited all round skills but more particularly in her writing ability and presentation skills.

She demonstrated skillful use of the English language to prepare news releases, brochures and speeches and usually, these are referred to the class as examples of SKILLFUL writing using the KEY TOOLS of public relations and communications.

Additionally, she has the ability to put together a presentation and to present it well in front of an audience, which is a requirement in the Public Relations syllabus.

I recommend Tanya for a job in ANY aspect of the communication business.

As the head of Creative at DC Comics Superheroes, I had the benefit of appointing a Public Relations Agency in Kuala Lumpur Malaysia as we made a foray into the Malaysian market.

Ms. Tanya Hyacinth was the Public Relations Specialist who HEADED and HANDLED our account for this media-targeted event.

The event was a challenge from the get-go. We were new to the Malaysian retail market. Tanya sat with us and worked through a RANGE of strategies.

Her collaborative style of working suits us well. She treats her clients with upmost respect, with the understanding that though we may not come with a working knowledge of the Malaysian media, she draws upon my strength as the head of Creative to enable us to optimise our efforts into putting up a media event with IMPACT.

No details were spared; the goodie bags, vouchers, media lists and media like, and media how-tos were thought through and executed well by Ms. Tanya Hyacinth and her team.

And as the Public Relations go-to person (from my perspective as the client), it’s heartening to know that in the days before our event, Tanya Hyacinth can be reached very late into the night. She can work as late as I do when it comes to crunch time. And that’s an excellent attitude.

The event spoke for itself. Great media turn-out. The media mileage we got from hiring Ms Tanya and her team was BEYOND OUR EXPECTATIONS.

First media impressions were everything and we made a lasting one. Now we are 5 stores strong with a 6th flagship store just opened in Pavilion, and Faizal Tahir, that once untested personality, is an award-winning rockstar (and still our ambassador).

As our Public Relations Specialist, Tanya Hyacinth played a hand in that initial growth whilst we were still seedlings.

Tanya Hyacinth Fernandez has been AirAsia’s go-to consultant since year 2011 and has been succesfully managing our Facebook campaigns as per below:

1.AirAsia Philippines Facebook brand page launch & fan acquisition campaign.

2.AirAsia Japan Facebook brand page launch & fan acquisition campaign.

3.AirAsia Hawaii Facebook brand page launch & fan acquisition campaign.

4.All AirAsia’s tactical campaigns.

5.All AirAsia’s daily campaigns.

6.Miscellaneous daily AirAsia tactical campaigns.

7.All AirAsia’s social media campigns.

There’s no doubt that Tanya is someone who is reliable, committed and dedicated in all the campaigns she is assigned to.

She gives the best recommendations to our airlines to ensure AirAsia had the best results for our campaigns and the best ROl for the money we spent.

Tanya has a bubbly and cheerful personality which also can be seen during our professional working relationship, which is something very rare when it comes to 24/7 client servicing, where there are unavoidable times that we need to change our campaigns at the very last minute, and Tanya ensured that it can be done smoothly for us.

Trust that Tanya would be a great fit for your company and organization, no matter what tasks are assigned to her.

This letter is intended to serve as a reference for Tanya Hyacinth Fernandez. Tanya served as digital media advertising consultant to me and to Carat Media Services on all AirAsia campaigns from year 2011 to year 2012 during my tenure at Carat Media Services, managing the AirAsia account.

At present, Tanya Hyacinth Fernandez is the person whom I liaise with on all of Emirates Airlines digital media advertising campaigns.

Tanya translated the airline brands (Air Asia & Emirates Airlines) business and marketing requirements into media objectives by advising on the best portals and placements within websites and apps on the world wide web that would help us achieve our business KPI’s, she executed our campaigns, she optimised our campaigns, she provided us with Post Campaign Reports so that we can attempt to ensure future campaigns are even more successful.

Tanya applied her wealth of knowledge of digital media to every single one of our airline campaigns which contributed to the overall success of our airline campaigns.

She would also post evaluate the effectiveness of our campaigns in order to ensure that our future campaigns work better. Tanya has gained my trust by being not only honest about what she doesn’t know, but always taking the initiative to find out.

She’s direct when something will NOT quite work and I always appreciate her candid ALTERNATIVE feedbacks which has worked.

Tanya Hyacinth is dedicated and has put in extra hours when necessary to ensure that our airlines campaigns (especially last-minute tactical ones) go live on time, despite our deadlines being sometimes, too must of a rush.

Working with Tanya has been a pleasant experience and I am happy to give her my WHOLEHEARTED endorsement.

Congratulations for being the BIGGEST earners for Linkedln this year! Thank you for a job well done!

As a token of my appreciation, I would like to reward your hard work with RM$200 vouchers (from Robinsons?).

Dear Rene E. Menezes (CEO, Better Sdn. Bhd) and Peter Yoong (Co-Founder, Better Sdn. Bhd.),

I’m Associate Digital Director for Dentsu Media. It give me a great pleasure to note that Better Digital Solutions (BDS) has fine staff like Tanya Hyacinth Fernandez, Stephanie Kennedy and Stan Chooi who has performed *OUTSTANDINGLY on ALL Dentsu Media Malaysia’s campaigns.

The mentioned people are a real asset to your business; it truly gives your good-self and your company an edge over your competition.

Because we really have had EXCELLENT experiences with Tanya Hyacinth, Stephanie Kennesy and Stan Chooi, on behalf of Dentsu Media Malaysia, I am extending to you our compliments the outstanding performances of your team.

We are pleased to note you team’s excellent work performance and we acknowledge their hard work.

I would like to make a special request, which I would like to have the SAME team (Tanya Hyacinth, Stephanie Kennedy and Stan Chooi ONLY to handle all future campaigns from Dentsu Media Malaysia as of today onwards.

I have had the privilege of working with Tanya Hyacinth Fernandez on a few of Bosch’s social media campaigns, most notably, the Bosch World Experience Campaign 2014.

Tanya lives and breathes brands like they are her own. She has NEVER failed to provide sound advice and solutions to optimise Bosch’s opportunities on digital media, took her time to explain her views and gave honest opinions on how to do it better instead of simply agreeing with our own ideas to merely chasing sales.

She also maintains IMPECCABLE professional working ethics and is pleasant to work with. I would highly recommend Tanya to corporations and companies who are looking for a capable and competent digital media consultant.

Dear, Nelson Fernandez (Founder Of FMT News), Datuk Seri Johari bin Abdul Ghani (Part Owner Of FMT News) and Azeem Abu Bakar (CEO Of FMT News).

As Media Director at Trapper Media Group, I’m writing to extend my full professional and personal endorsement of YOUR ADVERTISING DIRECTOR Tanya Hyacinth Fernandez as an EXCEPTIONAL Advertising Consultant.

I’ve had the privilege of knowing Tanya Hyacinth Fernandez for nearly, or over a decade, which allows me to CONFIRM both her professional prowess and outstanding personal traits.

Throughout the years and decade, Tanya Hyacinth Fernandez has collaborated with me and numerous colleagues, and ALL of us have NEVER encountered ANY negative aspects regarding her work.

She embodies a proactive work ethic, consistently devising LOGICAL advertising solutions to address our clients’ business challenges and objectives.

Notably, she’s reliable, adheres closely to deadlines, and maintains accessibility even during late hours, weekends, and public holidays, which is UNCOMMON among most Advertising Consultants I’ve worked with.

Tanya Hyacinth and I have extensively discussed integrating Free Malaysia Today’s (FMT News) advertising assets into the advertising campaigns of our clients mentioned below.

Tanya Hyacinth has not only presented me with compelling reasons but also outlined how these assets can be customized to seamlessly align with my clients’ advertising campaigns:

1. Al-Rajhi Bank

2. Pahang Pharmacy

3. Subaru

4. Bank Negara Malaysia

5. Measat Satellite

6. Ajinamoto

7. Berjaya Sompo

8. Texas Chicken

9. Spritzer

10. Tapestry ( Coach & Kate Spade)

After discussions and after both Tanya and I brainstorming together, I decided that I will (and already have) advise Al-Rajhi Bank, Bank Negara Malaysia and Measat Satellite to invest part of their advertising budgets with Free Malaysia Today (FMT News) by the end of year 2024.

What stands out most about Tanya are her exceptional personal traits. Her high emotional intelligence was evident when she refrained from bombarding me with work-related emails or texts while I was on holiday in Europe.

Instead, she respected my time off and reached out only after my return to Malaysia, displaying thoughtfulness.

Moreover, her humility shines through in our interactions. Whenever she doesn’t have an answer to my questions, she never fabricates responses. Instead, she admits not knowing and she takes the initiative to research, providing ACCURATE information afterward.

Tanya Hyacinth’s honesty and integrity are remarkable. She does NOT push advertising offerings that are NOT suitable for my clients, emphasizing a win-win scenario for both parties.

This genuine approach of hers has built trust, making me CONFIDENT in proposing her advertising offerings to my clients.

Additionally, she values the gestures of appreciation. Despite Trapper Media Group’s casual invitation to herr for a night out playing darts, Tanya genuinely treasured the experience and expressed her

gratitude, even posting about it on her personal Facebook Page.

Tanya’s Hyacinth’s distinct qualities and dedication make me CERTAIN that she will greatly contribute to the success of Free Malaysia Today’s (FMT News) advertising department.

I eagerly anticipate collaborating with Free Malaysia Today *through Tanya, Advertising Director of Free Malaysia Today (FMT News) in the upcoming year.

Dear Better Digital Solutions (BDS) Team,

I think a little piece of good news is worth sharing to commemorate the occasion; this is the result of a team member who have focused on something we often take for granted and neglect – the very basics of client relationship building.

This team member has through a lot of hand-holding, GUIDANCE and GOOD ADVICE, managed to build a commendable relationship with a media planner – which as of today led to an IO being signed for RMXXX,XXX on Facebook alone!

Hope I’m not being too dramatic, but I think she deserves a pat on the back. This person is Tanya Hyacinth! Wohoooo!!!

I have had the privilege of working CLOSELY with Tanya Hyacinth Fernandez on MANY of Mindshare’s campaigns since year 2011 and ALL the experiences have simply been a PLEASURE.

On a professional level, Tanya was creative yet client-oriented. She was able to comprehend the specific needs of her clients and come up with unique ideas/solutions that SATISFIED multiple requirements.

On a personal level, Tanya is just beyond comparison. She has an infectious enthusiasm for things she sets her mind on and executes it with passion, patience and PERFECTION.

Her helpful nature and positive energy is both inspiring and appreciated. As a media planner, I CHOOSE TO WORK WITH TANYA HYACINTH FERNANDEZ whenever possible.

This letter is to testify that Tanya Hyacinth Fernandez has been Multimedia Development Corporation’s (MDeC) point of contact since year 2011 and has been managing some of out many campaigns as per below:

1. Creative Industry Lifelong Learning Programme (CILL) for which the objective was to create awareness of the offering of training grants to Malaysian students and Creative Multimedia industry practitioners. http://www.cill.my

2. Digital Malaysia for which the objective was to announce the launch of this national programme to advance Malaysia towards a developed economy by 2020.
http://www.digitalmalaysia.my/

3. MyProCert Programme for which the objective was to drive registrations of discounted professional ICT certification.
http://kdi.mscmalaysia.my/DisplayProgramme.action?p=MPC

Tanya’s qualifications and skills are well suited for the position she is holding and she been very helpful in tasks assigned to her. Her client management skills are good and her deliverables are also always on time.

With her bubbly character, which is her plus point, it makes easy it to work with Tanya Hyacinth.

There were situations as when aliasing with Facebook Inc to get back our company’s Facebook profile ID, Tanya played the important role as liaison between Facebook Inc and Multimedia Development Corporation (MDeC) and made sure our business needs was achieved, and quickly too.

Tanya is always a motivated person in all the advertising campaigns awarded to her by Multimedia Development Corporation (MDeC) and she is also VERY easy to work with.